What is Google Adwords Advertising and What Does It Entail

What is Google Adwords?

Google Adwords Advertising is a wonderful system created and developed by Google to assist companies and business by marketing products and services on the internet locally and globally. This could prove to have great benefits for companies making use of this system in terms of increased sales, revenue, and general exposure.

The well-known search engine called Google is used by billions of people and businesses to search various things, and Google Adwords Advertising is used by strategically placing words, text or phrases pertaining to your business and the products and services you offer as well as what Google users would enter into a search when looking for businesses providing products and services that your business and other similar businesses provide.

Understanding Pay Per Click

With this system you can decide where your advert or text appears. The system is based on what is called a “pay per click”, meaning that you will only pay if an individual clicks on your specific advert due to the Google search or as a result of that specific search. The adverts vary in appearance but are usually short and clear adverts that form either a short description of products or services offered or a link to the company website.

You can decide on which page of a search your advert appears which usually on the top right hand side of the screen or you can also decide on the position in sequence you would like you advert to appear. Of course these choices have financial implications, the more or the better your advert is positions or placed, the more the advert will cost if someone were to click on it. But these adverts which occur more frequently and well positioned also mean increased exposure and in turn could mean better sales and revenue for your business especially since the majority of users only make use of the first page of search results.

About Managing Google Adwords

Along with this, your business will need Google Adwords Management to make sure that your advert is placed in the best position for the services and products you offer as your advert could be on the first page and the first listed advert, but this could result in no sales, yet still having cost implications. Therefore Google will take into account on certain factors before deciding which companies obtain the top sponsored links and phrases. This ensures that your Google Adwords Advertising in Malaysia or global is effectively placed for your specific target market.

PAKO® Google Partner Malaysia

We have helped hundreds of Malaysian SME in attracting millions of good quality traffic going to the site. For more details, please visit our Google AdWords page.